The Viva beauty team has tried just about everything in pursuit of beautiful, luscious lashes.
We’ve waged war on our feathery eye fringes by gluing on falsies and extensions, used dyes and chemicals to tint or lift, and coated them in layer upon layer of mascara. But these quick-fix solutions
Born out of this need for lash repair and restoration came the introduction of lash serums in the late Noughties, and while they helped us undo the damage done to our lashes – they were heavily damaging to our wallet. However, a recent upheaval of this cult product across social media and beyond has secured lash serums firmly back on our radar, and we’ve picked up our search of our next lash love.
You heard it here first folks - full, fluffy eyelashes are now within reach thanks to this new affordable lash innovation.
NEW SENSATION
New for 2019, Maybelline New York has introduced its first-ever Lash Sensational Boosting Serum, which is positioned as one of the most affordable on the market, priced at RRP$26.99. The serum is enriched with an amino acid called arginine that aims to strengthen lashes, coupled with the addition of pro vitamin B5 which helps to nourish and condition lashes. Maybelline’s newest innovation is said to promote fuller and thicker looking lashes in as little as four weeks*.
WHY SHOULD I USE A SERUM?
Routinely using a serum twice a day helps to fortify and strengthen the lash promoting it to stay in the lash line for a longer period of time, therefore giving the appearance of fuller, thicker looking lashes.
Like you would condition your hair, Maybelline’s Lash Sensational Boosting Serum acts as a nourishing conditioner to help provide soft, supple and strong lashes after four weeks of consistent use.
HOW DO I USE IT?
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Advertise with NZME.Help lashes reach their full potential by applying Lash Sensational Boosting Serum to clean lashes twice daily, morning and night. Apply a layer of the serum to lashes from root to tip, and along the lash line. Allow the serum to dry before applying mascara.
LEVEL UP YOUR LASHES
Like the many power couples of our time, Maybelline’s Lash Sensational Boosting Serum is designed to be used in conjunction with its Lash Sensational Mascara, to achieve full, fanned out, disco-ready lashes minus the falsies. Incorporate this duo into your morning makeup routines and rest easy knowing you’ve given your lashes the best possible preening before your day begins
And at only $26.99 a pop, you won’t have to give up your weekly avocado smash habit in order to afford the peepers of your dreams.
Discover Maybelline's Lash Sensational Boosting Serum here, and Maybelline's Lash Sensational Mascara here.
*Due to less lash loss during makeup removal. Consumer study 64 people, 4 weeks.
