4 Reasons Why You Should Add This Multi-Tasking LED Mask To Your Beauty Routine

Minimum effort for maximum results? Sign us up.

If you’ve clocked people donning futuristic-looking face shields on social media, chances are you’ve stumbled upon the world of at-home LED masking.

Formerly reserved as an in-clinic treatment administered by professionals only, LED face masks have quickly entered the zeitgeist as an at-home staple in modern day skincare routines.

Aside from offering a high-tech twist on self-care, at-home LED masks support a raft of skin benefits – from supercharging collagen production to soothing inflammation and boosting glow.

The next generation of LED masks goes one step further, coupling LED light therapy with under-eye cooling technology in one slick device that delivers even better results.

Enter the new Shark CryoGlow Cooling & LED Face Mask.

Famed for its innovation in the home technology and haircare space, Shark has turned its attention to skincare, channeling its engineering expertise into an LED face mask that see three LED light types paired with under-eye cooling to refresh and depuff.

The first-of-its-kind beauty device has already gone viral globally and shooting to fame, Shark Beauty CryoGlow is the #1 Skincare Facial Device in the United States¹ and garnering a celebrity-studded fan base include Alix Earle, Sofia Richie Grainge, Heidi Klum and Molly-Mae Hague.

Developed in collaboration with dermatologists, and included in the Australian Register of Therapeutic Goods (ARTG), the Shark CryoGlow Cooling & LED Face Mask is clinically tested to reduce fine lines and firm skin in eight weeks², help reduce acne and achieve a more even complexion in four weeks³, and help tighten under eyes in just one use.

Minimum effort for maximum results? Sign us up. Simply select one of four preset modes (which range in length from four to eight minutes depending on the treatment mode), slide it on to cleansed, dry skin and let the clever beauty tool work its magic.

Below, four reasons why adding the new Shark CryoGlow Cooling & LED Face Mask to your beauty routine could be the perfect addition to your skincare routine.

A combination of red and near-infrared LED light wavelengths is said to penetrate the skin’s dermis layer, which is responsible for stimulating collagen production, minimising the appearance of fine lines and leaving skin plump and firm.

Try it with the CryoGlow’s Better Ageing mode, a six-minute cycle which can be performed daily for best results.

Wavelengths of blue light work to target the bacteria responsible for breakouts, while regulating oil production and warding off future acne.

CryoGlow’s eight-minute Skin Clearing mode combines blue, red and infrared LED light to help reduce acne and promote a more even complexion in four weeks of continued use³.

Cryotherapy can be costly, but the CryoGlow offers its under-eye cooling technology from the comfort of your own home.

Non-invasive and pain-free, the supercharged Under-Eye Revive mode refreshes the under-eye area in just one use.

Select from one of three temperature-controlled chill levels to help tighten and restore delicate under-eye skin, or use in combination with your preferred LED mode to double down on results.

LED technology is said to support healthy blood circulation and cell metabolism, meaning the skincare you apply after your session is more readily absorbed.

With regular use, LED treatments can promote a healthy-looking, even-toned complexion, leaving skin brighter and more radiant over time.

The four-minute Skin Sustain mode combines red, blue and infrared LED lights to maintain results after an eight-week treatment cycle.

Extras for experts

Not all LED masks are created equal, though, and the best devices are dotted with a combination of red and near-infrared lights to level up results. The CryoGlow harnesses iQLED technology, with 160 tri-wick LEDs that offer blue, red and infrared light sources evenly over skin, without gaps or hotspots.

Ready to experience the CryoGlow for yourself?

The new Shark Beauty CryoGlow Cooling & LED Face Mask, RRP$849.99⁴ is available in two chic colourways: Lilac Chill and Blue Frost. Learn more about Shark’s latest beauty innovation at Sharkclean.co.nz

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

¹ Source: Circana, LLC, Retail Tracking Service, Skincare Facial Devices/Tools, Dollar Sales, Jan – Aug 2025

² Based on results from 12-week study with 60 subjects and 1x per daily use in Better Ageing Treatment Mode. Individual results may vary based on different skin types.

³ Based on results from 12-week study with 59 subjects and 1x per daily use in Skin Clearing Treatment Mode. Individual results may vary based on different skin types.

⁴ Reference to RRP in this communication is a guide to recommended retail price only and retailers are under no obligation to comply with the recommendation provided.

The device is registered in the ARTG under identifier number 511579 and has also been listed in WAND in accordance with Medsafe requirements.