Who? The incredibly cool Petra Collins, artist, writer and feminist icon for the Tumblr generation. She uses her work and social media platforms (she has 86,000 Instagram followers) to confront society's view of the female body: last year she wrote an essay titled "Censorship and The Female Body" after her Instagram
What? Petra features in the dreamy new campaign for Lonely Hearts' swimwear, shot in Montauk by New Zealand stylist Zara Mirkin.
Wear! The full swimwear line is available now from the new Lonely store in Ponsonby, or online at lonelylabel.com.
