Label to Know: Ovna Ovich


By Danielle Clausen
Viva
Danielle wearing a tencel wrap skirt by designer Ovna Ovich. Photo / Andrei Blidarean


Looking over a collection by Ovna Ovich, you can't help but feel a sense of calm. Meeting the designer Marina Davis, you can understand why; she's socially conscious and quietly confident. Her pieces are clean, elegant and, most of all, laid-back.

Having studied performance design at Massey University

Here, I’m wearing a tencel wrap skirt that incorporates a clever double tie detail. The beauty of an Ovna Ovich garment is its longevity, you get a sense of it sitting outside of time, something crucial in an age where consumerism has kicked into overdrive.

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