Japan's culture of cute makes no exceptions for poop. It gets a pop twist at the Unko Museum in Yokohama near Tokyo.

The poop is artificial, nothing like what would be in a toilet, and comes in twisty ice cream and cupcake shapes, in all colours and sizes.

"The poops are colourful and come out nicely in photos," said Haruka Okubo, a student visiting part of the museum devoted to all-important selfies. "The shape is so round and cute."

In Japan, little poop-shaped erasers with faces and other small items have long been popular items collected by children — and sometimes older folks. As elsewhere, rude jokes are popular and bodily functions discussed openly: a recent morning variety show by public broadcaster NHK featured tips on how to deal with farts.

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Visitors to the museum get a short video introduction and then are asked to sit on one of seven colourful, non-functional toilets lined up against the wall.

Music plays as a user pretends to poop, then a brightly coloured souvenir "poop" can be collected from inside the toilet bowl, to be taken home after the tour.

A ceiling-high poop sculpture in the main hall erupts every 30 minutes, spitting out little foam poops.

The "Unstagenic" area of Instagram-worthy installations includes pastel-hued flying poops and a neon sign with the word "poop" written in different languages.

Poop-shaped lights hang in a room at the Unko Museum in Yokohama, south of Tokyo. Photo / AP
Poop-shaped lights hang in a room at the Unko Museum in Yokohama, south of Tokyo. Photo / AP

In another room, players use a projection-mapping game like "whack-a-mole" to stamp on and squash the most poops they can. In another game, participants compete to make the biggest "poop" by shouting the word in Japanese, "unko", as loudly as possible.

A football video game involves using a controller to "kick" a poop into a goal.

Toshifumi Okuya, a system engineer, was amused to see adults having fun. "It's funny because there are adults running around screaming 'poop, poop'," he said.

Visitors get a bag to carry home their poop. If they want still more, the museum's gift shop abounds with more poop-themed souvenirs.

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The museum attracted more than 100,000 visitors in the first month after its opening in March.

It will remain open until September.