Dozens of people took protest action against a prestigious London hotel on Saturday following new Islamic laws in Brunei that punish gay sex and adultery by stoning offenders to death.
Britain's University of Oxford has also said it will reconsider an honorary degree it awarded the Sultan of Brunei following the international outcry over the Southeast Asian nation's draconian measures.
The university said in a statement it shared the "international revulsion" the laws induced and that it would reconsider a 1993 decision to confer the honorary degree of civil law by diploma to Sultan Hassanal Bolkiah.
But Oxford stressed that no one had the right "summarily to rescind" the degree.
In central London, about 100 protesters raised the rainbow flag of the LGBT+ rights movement outside the Dorchester Hotel, which is owned by Brunei's sultan.
Celebrities including George Clooney, Elton John and Ellen DeGeneres have supported a global boycott of the Dorchester and eight other luxury hotels in the United States and Europe tied to Hassanal.
Demonstrators chanted "shame on you", and some broke through barriers to make a stand at the entrance of the hotel.
"I am married to a woman, so it touches home," said protester Ashleigh Gonsalves, who carried a rainbow umbrella. "It's very important, it's about lives, it doesn't get more important than that."
Labour Party lawmaker Emily Thornberry said Brunei should be "chucked out" of the Commonwealth group of nations if the laws are not revoked.
"Any hatred against anyone is hatred against all of us. Our fight is with the Sultan of Brunei. Our fight is with this terrible law. We say no," she said.
Hassanal introduced the penalties under new sections of Brunei's Shariah Penal Code to boost the influence of Islam in the tiny oil-rich monarchy, where two-thirds of the population are Muslim.
Under the new laws, those found guilty of gay sex can be stoned to death or whipped. Adulterers risk death by stoning, too, while thieves face amputation of a right hand on their first offence and a left foot on their second. The laws also apply to children and foreigners, even if they are not Muslim.
The Dorchester is one of nine hotels owned by the Sultan of Brunei, under the name the Dorchester Collection.
On April 3, the day Brunei signed the new laws into effect, TV personality Ellen DeGeneres published a list of the hotels via Facebook, saying: "Tomorrow, the country of Brunei will start stoning gay people to death. We need to do something now. Please boycott these hotels owned by the Sultan of Brunei. Raise your voices now. Spread the word. Rise up."
The Beverly Hills Hotel in Los Angeles saw protests in 2014, over Brunei's treatment of women and the LGBT+ community.
The protest action reportedly cost the hotel millions of dollars but Dorchester Collection chief executive, Christopher Cowdray, told the Los Angeles Times the action had had very little effect against the Brunei owners and "only hurt the [hotel's] employees".