Rick Burke: Time for farmers to capitalise on demand says candidate

Martin Coup, standing for Beef + Lamb New Zealand.

With the retirement of Beef + Lamb New Zealand chairman James Parsons there is an election to replace him on the board. Voting papers are on their way if you haven't already got them. I urge all farmers to vote. This is your chance to have your say.

King Country farmer Martin Coup has put his name forward for this month's Beef + Lamb New Zealand (B+LNZ) board election.

Together with wife Wendy, he farms a 700 hectare sheep and beef property at Aria. He says farmers need a better, more profitable future and the opportunity to provide that is right here already.

As a passionate farmer, who knows how hard we work and how much care we take, I'm not scared to have the difficult conversations — and to push back, when we need to.

Martin Coup

He believes it's time New Zealand red meat producers started capitalising on growing international demand for naturally-raised, sustainably grown food.

B+LNZ has initiated a major project developing the "New Zealand Red Meat Story". Mr Coup supports this approach and wants to see farmers brought on board as soon as possible.

"New Zealand farmers can produce quality protein from pastoral systems better than anyone in the world. I want to ensure farmers have the knowledge and skills to do what is right for their land, their animals, their business and the environment. That way, we can produce a product that is sought after by consumers wanting food that is grown as nature intended.

"Most farmers already take utmost care of their land, animals and the environment, but we need to up our game even further.

"We must refine our approach to farming, to fully support the New Zealand Red Meat Story — so the story is as inspiring, robust and genuine as possible."

Supporting farmers in their efforts, Mr Coup would like to see B+LNZ invest in a strong research programme focused on future production and technology opportunities.

He is also keen to see more dialogue with Government on issues affecting farmers.

"As a passionate farmer, who knows how hard we work and how much care we take, I'm not scared to have the difficult conversations — and to push back, when we need to.

"We need quality engagement and that can only come with robust discussion."

Mr Coup says one of the big challenges in front of farmers is the public perception of how they interact with the environment.

"Through my work with the King Country River Care and Farmers for Positive Change — as well as what I practise on my own farm — I know there is a lot of great work being done by farmers."

Mr Coup is a farmer representative on the Red Meat Profit Partnership Advisory Group and Mid-Northern Farmer Council. He was national chairman of the B+LNZ Farmer Council and Innovation Farm Advisory Group and served three years as a director on the Wool Research Organisation of New Zealand.

"I am progressive and motivated and want to make a difference for New Zealand farmers. At my age and stage of farming, I have the time, energy and appropriate skill set to represent farmers in our region and would relish the opportunity to give something back to my sector."