Chief executive of Allflex and Wairarapa farmer Shane McManaway spoke to The Country about the series he jointly came up with called Farmers are Good Buggers Too.
McManaway felt that farmers were becoming "whipping boys" in the lead up to the election and he wanted to broadcast stories that highlighted the good farmers do for the environment.
Listen to the full interview in the Soundcloud embed below:
Farmers are Good Buggers Too has been a great success and has generated a lot of positive feedback says McManaway.
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Shane is not finished yet though.
To build on the positive momentum from Farmers are Good Buggers Too, Allflex is celebrating Lamb and Calf Day with a Facebook photo competition.
McManaway says this is another way to help bring town and country together.
If you're keen to share a photo of your child and their pet lamb or calf you can enter the Allflex competition here.