Jesus Madrazo says when it comes to sustainability in agriculture - size matters.
The Head of Agricultural Affairs and Sustainability for the Crop Science Division of Bayer, spoke to The Country's Jamie Mackay at the Future of Farming Dialogue 2018 in Germany.
"The challenge with that word [sustainable] ... is that the diversity of views on agriculture makes sustainability in the eyes of farmers very different, depending on if you're a smallholder farmer or a large farmer."
Madrazo explains that to a smallholder farmer, sustainability may mean being able to provide food for their family, community and having a disposable additional income, "to take care of the primary needs of the family."
Listen below: