It took a few meanders past the tent of forestry management company PF Olsen last week at the Otago Field Days before there was a window of time to chat to the team.

Interest is high at the moment for new forest plantations within the farming sector, business development manager Julie Hayward says.

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''But it's been about correcting the hysteria about mass-planting of entire farms and getting the message out there that most forestry companies are not advocating for that kind of major shift in land use,'' she says.

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Hayward explained forestry development was about optimising the land with the right use.

''If typically a certain area was under performing and costing the land owner many thousands of dollars in weed control every year, planting it in trees and removing that cost altogether might be a logical option.''

Hayward explained the return on investment in forestry is between 5-7 per cent and with the carbon credits can bring it up to around 8 per cent.

''But that depends on a number of factors such as land type, farm location and its proximity to the mill and port,'' she said.

Like farming, forestry is cyclical; with the good years come the not so good.

''But the beauty of forestry is the flexibility to harvest only when the return is profitable,'' she said.