DairyNZ is celebrating its 10th birthday and Dr Bruce Thorrold was there on day one.
The Strategy and Investment Leader caught up with The Country Early Edition's Jamie Mackay to look back at the past decade of the industry-good organisation's achievements in such fields as farm profit, research, the environment and education to name a few.
Jamie comments that organisations like DairyNZ are often appreciated when farmers are having difficulties.
Dr Thorrold agrees and says not only does DairyNZ help farmers through rough patches, it also follows up with advice and support to ensure the bad times don't reoccur.
Listen below: