Farmstrong have appointed a new ambassador, his name is Sam Whitelock. You may have heard of him... The All Black caught up with Jamie Mackay on The Country for a chinwag about his new role.

Whitelock has a farming background, his father has a big dairy operation in the Manawatu and Sam plans to spend life on the farm after his rugby career finishes.

Farmstrong is an important organisation helping rural folk deal with the stress of everyday farm life and those not so everyday such as the recent earthquakes.

Farmstrong is about "wellness not illness" and Whitelock is proud to be involved.