EDITORIAL:

With fashionable vegan hamburger patties making headlines around the world, it might seem our farmers' goose is cooked.

The decline of meat consumption would certainly be a worrying prospect for New Zealand's $10 billion red meat industry. If it was happening.

But it isn't, at least not anytime soon.

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In fact, the global appetite for meat continues to rise steadily. The United Nations Food and Agriculture Organisation (FAO) has forecast a 15 per cent rise in meat consumption between 2017 and 2027. It also predicts a 20 per cent increase in the global meat trade.

The media's focus on