Nearly a year into his job as chief executive of Fonterra, Miles Hurrell is a man on a very public mission.

Since late last year, the co-op has been pulling out all the stops to streamline itself, improve earnings and trim debt.

There has been no shortage of criticism and there's a lot at stake. The livelihoods of about 10,000 farmer-shareholders depend on it, and Fonterra is New Zealand's biggest exporter by far.

Stung by the co-op's first-ever loss last year, Hurrell's job is to turn around the supertanker that is Fonterra.

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Early this month, Fonterra's sharemarket-traded units slumped to

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Selling assets

Lessons from Westland

Down on the farm

Facing the flak