The Taranaki-based maker of a skin cancer detection app is attempting to raise $1.2 million through a crowdfunded equity campaign.

The raise, through Equitise, assigns the three-year-old startup a pre-money valuation of $3.1m and post-money valuation of $4.3m. The minimum investment is a small-investor-friendly $231.

Co-founder Hayden Laird - a one-time solicitor with corporate law shop Russell McVeagh - pitches Firstcheck as an easy, affordable service that puts skin cancer detection in the hands of everyday people.

How does it work? You download Firstcheck from Apple or Google's app store, then take a photo of a suspect mole then send

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