Starting a business - as many people on the path of self-employment will tell you - is no easy feat, though by international standards, New Zealand may be the best place to start.

Aotearoa ranks

Know why you're getting into business


Research, then do more

Know your numbers


Do your market research

Know your competition

Be prepared to triple investment

Find a mentor

Don't be afraid to ask for help

Make the most of technology

Forget it - if you're not passionate