The All Blacks' traditional war dance, the Haka, will be given its full voice at Twickenham even if England reach the World Cup final.
The Maori challenge was drowned out by the noise of the Twickenham crowd during the autumn internationals as stadium managers turned down the sound but World Rugby will refuse any requests for the Haka to be silenced.
READ MORE: Hands off our silver fern
"The Haka will be shown on the big screens and audio will be played as it was at the last two tournaments in New Zealand and France," said a spokesman.
The on-field ritual is often criticised for giving the team a psychological advantage - with England skipper Chris Robshaw urging supporters to neutralise the performance with a deafening reception in November. Fiji, Tonga and Samoa will also face no restrictions on their versions of the Haka.
The All Blacks begin their World Cup campaign against Argentina at Wembley on September before their clashes with Namibia, Georgia and Tonga in Pool C.
The reigning world champions will arrive on England shores in ominous form following their 41-13 demolition of the Wallabies at Eden Park in Auckland earlier this month.
- Daily Mail