One person has been taken to Rotorua Hospital after a car rolled on South Rd near Mamaku.
Police were called at 10.39am to a single rolled vehicle on South Rd between Cochrane Rd and Mamaku South Rd.
A police media spokeswoman said four people were in the vehicle and there were no roadblocks in place.
A St John media spokeswoman said a helicopter and two ambulances had been sent to the scene.
One person was taken to Rotorua Hospital by ambulance with moderate injuries and the helicopter was stood down, she said
A Fire and Emergency spokeswoman said one truck was at the scene to help the helicopter land and for scene protection.
She said no one was trapped.