A van has rolled on State Highway 5 near Waiotapu Loop Rd south of Rotorua.

A photographer at the scene said the southbound lane of SH5 was blocked.

He said police, fire and ambulance services were at the scene just south of the Waiotapu Tavern.

A police media spokeswoman said it received the call "just after 10am".

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"There is one person with moderate to minor injuries.

"They got themselves out of the vehicle."

She said it looked like they were the only person in the vehicle.

A spokeswoman at Arataki Honey said they hadn't seen the crash but heard all the sirens.

"It's unfortunate, it's such a horrible stretch of road and this happens all the time.

"We'd love to see a speed limit change."

Emergency services at the scene of a crash on SH5 south of Rotorua. Photo / Ben Fraser
Emergency services at the scene of a crash on SH5 south of Rotorua. Photo / Ben Fraser