Rescuers are dropping 100m down a Bay of Plenty bank in a bid to reach a man stuck in a creek with a broken leg.

Emergency services were called to the scene off Motu Rd in Opotiki at 3.40pm.

A Search and Rescue team is using lines to get down the bank to rescue the man.

A police spokesperson said at 9pm, five hours after the initial callout, that the man had not yet been rescued from the ravine.

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Police said at 10.30pm emergency services were still working to rescue the man and it would be a few hours before crews could reach him because of poor weather.