Tourists spent an estimated $1.9 billion in the region over the last year, up 8 per cent compared to the previous 12 months.
The latest Monthly Regional Tourism Estimates were released by the Ministry of Business, Innovation and Employment today.
MBIE Manager of Sector Trends Mark Gordon said that of this tourism spend in the year to March 2018, international visitors spent $595 million, up 10 per cent compared with the year to March 2017, and domestic tourists spent $1.3 billion, up seven per cent, in that period.
"When it comes to the monthly expenditure, tourism spend in Bay of Plenty for the month of March 2018 is up 14 per cent compared with the month of March 2017," Gordon said.
View the full statistics from the Monthly Regional Tourism Estimates here.