If you are a single woman looking for love, you might not find it here.
Figures from the latest Census show Rotorua has more than 2000 more women than men living in the city. That's 33,726 women to only 31,554 men.
But Rotorua woman Juliet Boone, who set up professional singles network Single Adventurer Mates earlier this year, said it wasn't just one-sided.
"It is a quite a hard city to be single in because it does seem like there are a lot of families and children.
"We can probably say I think there are more single men out there than we know about, but they've got to get out so that we can know them."
She said Rotorua did not have the variety of men you might find in larger cities.
"Rotorua doesn't cater for a huge number of jobs, so people that have got degrees often have to go to the city for jobs."
Rotorua newcomer Bernie Mulhern, 31, moved from Hamilton two-and-half-months ago and plans to settle.
She was enjoying the lakes, but Rotorua's dating scene was not as much of a drawcard.
"I don't know where you would meet people here, apart from the pub.
"More people go out [in Hamilton], whereas it's quite quiet here. I am hoping it gets better in the summer."
She was turned off dating app Tinder because of "creepy guys" she said, but is keen to meet more people.
"I think in Hamilton you get approached more. There are more young people and there is more of a scene."
Nineteen-year-old waitress Calypso Childs said she hadn't noticed a shortage of men, from both behind and in front of the bar.
"I feel like there's men here.
"I was down at the Pig and Whistle the other day and the were more men than women."
She did say the city's young men were more likely to socialise at home.
"Young people in Rotorua aren't as likely to go out; they are more likely to grab a box and watch the rugby."
Rotorua businessman Adam King, co-owner of trail building company Empire of Dirt, said Rotorua was not great for single men either.
"I'm not really into women who wander around town in their pyjamas though.
"Sadly, a lot of the classy, smart women are already taken and I'm not really into hooking up at pubs. I've used Tinder a few times but that's not ideal either. It's usually private parties where I meet women I'm interested in."
Mr King said it was just as hard for men to find a suitable partner and Rotorua's dating scene was non-existent. "It's tough. If you meet someone from out of town there's a lot of travel."
He said he had not noticed there were more women in town than men.
"It's not helping me, that's for sure. But I'm pretty fussy and I hope the women I meet are fussy too. Settling for second best is not an option."