Advertising agency DraftFCB is encouraging Rotorua organisations working to prevent child abuse to apply to be the recipient of 1000 hours' worth of free advertising.
The 1000 Hours Project will see the advertising agency join with a not-for-profit or community partner that shares the common goal of doing something about reducing child abuse in New Zealand.
DraftFCB managing director Brian van den Hurk said the concept was borne after staff decided child abuse stories in New Zealand were too horrific to ignore.
"It seems that child abuse cases are brought to our attention by the New Zealand media on almost a weekly basis.
"Our people, many of whom are parents themselves, decided as a collective group we should do something.
"It's a big and complex problem and we know that one advertising agency can't do it all by itself. But, if we can give a boost to an existing organisation, then we believe we can make a difference.
The agency is seeking applications for the 1000 Hours Project from organisations that demonstrate a clear commitment to reducing child abuse in New Zealand. The recipient will work with a dedicated team from DraftFCB to develop and implement an appropriate communications strategy.
"If you are part of an organisation working in this field that could benefit from the added awareness that advertising achieves, then we would encourage you to apply to be part of the 1000 Hours Project," Mr van den Hurk said.
He also encouraged other businesses to take action against child abuse by donating their time to an organisation making a difference in their community. A panel of four senior DraftFCB staff will review the applications.
Children's Commissioner Dr Russell Wills will act as a guest expert to help with the final decision. Applications close at 5pm on Friday, August 30. Apply online at: www.1000hoursproject.co.nz.