Ministry of Education staff tried to mitigate the impact of an unfavourable report by sourcing good news stories and crafting a communications "narrative" during "war-room" meetings before its release.
Documents show the ministry was concerned about the "risk" posed by the Education Review Office (ERO) report on infants and toddlers, which found almost half of early childhood centres were not meeting requirements.
The ministry also held meetings and discussed the risks around the report with the ERO and the agencies worked on a communications plan together.
Politicians and education sector experts said the behaviour raised queries about whether the ministry should be trying to "cover up" problems rather than address them.
The circumstances surrounding the release of the ERO report, "Infants and toddlers: competent and confident communicators and explorers", were revealed in emails between ministry staff that the Herald obtained under the Official Information Act. [See below for source documents]
They show staff planning for the release of the study, which found almost half of early childhood centres were not doing enough for under-3s in vital developmental areas, and therefore not meeting their curriculum requirements.
The finding followed a series of other reports that highlighted issues with the quality of early childhood education and urged the Government to raise standards. The worst of those pointed out that poor-quality early childhood education can be harmful for children.
The latest study was undertaken in early 2014. ERO sent it to the ministry in February this year after peer-review and consultation.
Initial communications plans were drafted, but it sat in limbo until July, when ERO decided to make it public. The report was sent to the minister's office on July 31.
Its imminent release sparked a flurry of activity at the ministry, including meetings with ERO and internal "war-room" sessions about risks.
On August 5, the contents of the report were leaked to the Herald. It was put online later that night.
A communications plan sought to focus media attention on "good stories" and ensure the public perceived Early Childhood Education as "high-quality".
Green MP Catherine Delahunty said it appeared the ministry was trying to hide a problem to make the minister look good. "How can parents trust information about services if they are whitewashed?"
In releasing the OIA documents, the ministry itself identified its actions could be viewed as a "cover-up", rather than focusing on supporting providers to lift achievement.
It mitigated that by providing information to the Herald saying that a communications plan, like the one for the ERO report, was part of any data or research release.
Responding to questions about the communications strategy, Ministry of Education deputy secretary Rawiri Brell said it was always looking to share news about early childhood services.
"War-room meetings" were held when the ministry needed to bring together people within a tight timeframe to respond to a topical issue, he said.
Mr Brell said the ministry had taken "more time that we would have liked to" in replying to ERO about the draft report, but had taken steps to ensure its responses were within a more effective timeframe to assist ERO in future.
• An earlier version of this report said the ERO report was partially rewritten after high-level meetings about its risk to the Government. While the sequence of events is correct, the Herald would like to clarify that there is no connection between them, the Ministry of Education did not seek improper influence over the ERO, an independent agency, and that the changes - to some of its recommendations - were not made as a result of external pressure or ministry meetings. We apologise for any such inference.
Ministry of Education correspondence about infants and toddlers report