Three people are in a serious condition after a two car crash on State Highway 2, between Tauranga and Waihi.
A fire communications spokesman said one person was trapped in a vehicle at Apata, on SH2.
Emergency services were called to the scene just before 6pm.
SH2 is closed.
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Diversions are in place via Apata Station Road but delays are expected.
Police said two people have been taken to hospital with serious injuries.