A person is trapped in their vehicle while another passenger is being airlifted to Waikato Hospital after a crash north of Otorohanga.

Northern fire communications shift manager Jaron Phillips said the two occupants were injured after their car rolled "multiple times" into a paddock at the corner of Kawhia Rd on State Highway 39 and Te Kawa Rd at 1.40pm today.

One of the occupants is already in the Waikato Westpac Rescue Helicopter en route to Waikato Hospital, however the second occupant remains trapped.

Emergency services help the injured occupant of a vehicle which rolled
Emergency services help the injured occupant of a vehicle which rolled "multiple" times into a paddock on SH39 this afternoon. Photo/Ashleigh Wales

Two Otorohanga fire brigade crews are at the scene and busy cutting the person free.

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A roading crew is carrying out traffic management and slight delays should be expected.