A fundraising effort has been launched to help the family of a young Taranaki girl killed in a tragic accident.

Taranaki man Matthew Harrison today set up a Givealittle page to help the girl's family, who have requested privacy.

More than $7700 had been raised so far, following donations from more than 180 people.

Eight-year-old Emma Warren's bike collided with a truck yesterday afternoon, moments after riding out the front gate of Inglewood Primary School.

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Emma, described as a cheerful, "beautiful" young girl, died at the scene.

Photo / Givealittle
Photo / Givealittle

"A little girl was taken from this world without warning," Harrison wrote, linking to news items about the tragedy.

"This family and our community are hurting and I'd like to make sure the family have one less thing to worry about."

Today, residents left bouquets of flowers at the crash site, on the corner of Rata and Miro Sts.

Community board chairman Kevin Rowan understood there had been no major concerns around traffic safety in the area, and considered the tragedy a freak accident.

Rowan, who didn't learn about the crash until late last night, said such events were rare in the Taranaki town - and couldn't recall anything like it happening.

Inglewood was a small, tight-knit community, he said, and families would be pulling together to offer help.

The tragedy has drawn an outpouring of love and support from the school community.

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"Kia kaha to the family and all others involved, this little girl was always smiling, the happiest most beautiful wee girl, so tragic," wrote one.

Fire crews at the scene of the fatal crash. Photo / Abe Leach
Fire crews at the scene of the fatal crash. Photo / Abe Leach

Taranaki Highway Patrol Sergeant Allan Trow said the family were also receiving support from police.

A police spokeswoman today said it was too early to say how the crash happened and the serious crash unit was investigating.

Inglewood Primary School principal Karen Patterson confirmed the crash had happened while Emma was cycling home from the school.

"Our Inglewood Primary and wider school community extend our deepest sympathy to the family and close friends."

The Ministry of Education's traumatic incident team was supporting the staff, students and school community, Patterson said.

Trow said the truck involved in the crash was carrying stock food.

He told Fairfax it appeared the truck had been turning out of Miro St and the girl had been riding along the footpath before the crash happened.

Anyone who witnessed the crash is urged to call Inglewood Police on (06) 756 0901.