A 10-year-old girl was hit by a motorcycle and killed last night, bringing the holiday weekend road toll to three.

Police said the crash occurred on State Highway 30, between Rotorua and Whakatane, in the Bay of Plenty yesterday evening.

Senior Sergeant Courtney Brunt said the incident occurred about 7.50, near Lake Rotoma.

The girl was a pedestrian and suffered serious injuries, he said.

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She was flown to Waikato Hospital by helicopter but died.

"Police are continuing to investigate the cause of the crash," Mr Brunt said.

"The rider of the motorcycle has stopped. There is no indication at this stage that the motorcycle rider was at fault," he said last night.

The Labour Weekend holiday road toll is now at three, triple that of last year.

A 75-year-old Tokoroa woman died on Saturday after her car crossed a centre line and collided head-on with a truck.

The crash happened on State Highway 1 at Lichfield around 1.50pm and police were investigating to establish the cause of the crash.

Keith Davies, 54, died after a crash at Dairy Flat, north of Auckland, less than an hour after the start of the official holiday period.

He was a passenger in car that collided with a truck at the corner of Horseshoe Bush Rd and Dairy Flat Highway around 4.30pm on Friday. His teenage son Richard was at the wheel.

Read more: Teen driver feels he's to blame for Dad's death

One person was killed on the roads last Labour Day weekend, 2013, police said.

This was the lowest number of road deaths recorded over a Labour Day weekend since records began.

There were, however, 83 reported injury crashes which left 20 other people with serious injuries, police said.

The official Labour Weekend holiday period began at 4pm on Friday and ends at 6am on Tuesday.