A public relations firm was paid $10,000 to broker John Key's appearance on the Letterman Show - a deal Tourism NZ says is well worth the money.

The Prime Minister confirmed yesterday the United States-based public relations company lobbied for the 2009 appearance in which he read out a jokey top 10 reasons to visit NZ.

The company - Hill & Knowlton - was hired by Tourism NZ two months before Mr Key's appearance. It subsequently brokered the 2010 filming visit to New Zealand of America's Next Top Model judge Tyra Banks and the Biggest Loser filming early this year.

Was the $10,000 PR bill worth it for the PM's Letterman appearance? Here is the latest selection of Your Views: