Usually universities are competing to recruit school leavers but the exact opposite will be happening in Northland.
Rather than each university individually visiting schools encouraging students to choose them as a study option, four universities will be visiting 11 Northland schools together as a way of reaching out to Maori students.
Senior future student adviser Maori at The University of Waikato, Alonzo Mason, said it was an approach that best aligned with Maori culture and practice.
"It's best to work together when recruiting Maori students because it's not about which university they choose but rather that they are aware of all their study options," he said.
Mr Mason, along with representatives from Auckland University of Technology, Massey University and the University of Auckland will visit 11 Far North secondary schools from today to Thursday. The group will talk to year 11 students right through to year 13. He said it was important to target the younger students so they were prepared.
Mr Mason will return to several of the Northland schools in September to provide one-on-one consultations.