Watch here as Flexo meet with mentors Harry Ferreira (BNZ) and Mylene Ong (Colenso BBDO).
It was a jam-packed workshop for Flexo's Mark and James when they met with mentors Mylene and Harry to work on their brand.
Purpose and positioning, customer surveys and users, and structure and planning were all topics they covered.
Moving users from structured play to free play was a major area of focus for the team.
Mark commented, "We actually got to work on our business. To have that precious time with great people and skillsets was so invaluable, and we've very grateful."
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