Buying a vehicle is an intensely personal choice. One driver's piece of automotive perfection will be a rolling joke to another.
Those aware of my taste in cars have probably figured that it runs at the faster end of the spectrum.
When we start looking at possible contenders for Driven's Car of the Year awards I need to pull my head in a bit.
Yes, the expensive sportscars that float my boat are beautiful things - fast, stunningly designed and very, very desirable. But for me and many others, they aren't exactly obtainable.
I'm understating things here when I say that I'm lucky to be able to drive these machines in the name of work.
If I couldn't, I'd be watching them burble past, open-mouthed, and then rushing off to the Lotto shop.
But this time around the Car of the Year awards are going to be reflecting a market that's surging ahead on the strength of high-growth in sales for small cars and the hugely popular compact SUVs.
These densely populated parts of the automotive landscape are incredibly tough battlegrounds. There are new nameplates every second week.
Figuring out which choice is the right one for you is where things get complicated.
Buying a vehicle is an intensely personal choice.
One driver's piece of automotive perfection will be a rolling joke to another. Otherwise there would not have been a single Leyland P76 ever sold.
•What are you thoughts of our Car of the Year contenders? Let us know below or on facebook.com/DrivenNZ