For men, the internet is just getting started on promoting unachievable male physical perfection, writes Lee Suckling

A couple of years ago, online communities were telling women the ideal female body shape included the "thigh gap". Body positivity activism for women and girls has somewhat pushed this kind of rhetoric aside. For men, the internet is just getting started on promoting unachievable male physical perfection.

Body building models are nothing new to men. They've been around since the 1950s. They were used to sell "physique" magazines and inspire them to achieve the perfect ideal of physical masculinity in the gym.

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