Tourism Hong Kong seems to have missed the mark with its new ad, featuring a young couple on an adventure.
The ad, which was meant to be a romantic story, has backfired, with calls on social media for it to be banned, as people deem it as "creepy".
The video titled "Treasures of the Heart" was directed by Chan Chi-fat and shared to Hong Kong's official Twitter account earlier in October.
It shows a young woman frantically searching for her passport a few hours before her scheduled flight. She can't find it but, instead, she finds a note from her boyfriend saying he took her passport because he doesn't want her to leave.
He then sends her on a scavenger hunt around the city to find her own passport.
"Girl meets boy. Girl leaves boy. Boy hides girl's passport: A #ShamShuiPo love story," the accompanying Twitter caption reads.
The ad has since received dozens of comments from angry viewers who say it depicts a story of "abuse" and sends out a "terrible message" by romanticising a controlling relationship.
"Stealing someone's passport isn't romantic, it's what abusers do ... delete this," a Twitter user said.
"So he's LITERALLY covertly manipulating conditions in order to control a woman's ability to leave. That's coercion and is abusive," someone else pointed out.
The ad remains on the Hong Kong Twitter account despite calls for a ban.