A short clip from British TV show Sunday Brunch is sweeping through social media after one of the guests pronounced one of the key ingredients in a very strange way.
The footage is actually from 2010 but has recently resurfaced after an eagle-eyed viewer noted the weird way Irish pop singer Nadine Coyle says the word "flour".
Twitter user Callum pointed out the oddity, sharing the video with the caption: "I can't stop thinking about how Nadine Coyle says 'flour'".
Other Twitter users were quick to agree with his keen observation.
Once you hear the clip you will understand what he is talking about and can decide for yourself.