A (nearly) naked chef is cooking up a storm serving tasty dishes in his underpants.
Peruvian Franco Noriega, 27, has been voted the world's sexiest chef and has notched up millions of hits online.
Franco's rendition of a chia seed pudding has got mouths watering, and not just because of the recipe.
Wearing only his boxer shorts the model shares his tips for making the dessert tasty.
"Basically we are going to put all the ingredients inside a beater and mix them," he advises.
"This is the perfect recipe for those who want something sweet or if you are on a diet.
"First of all, we are going to put two spoonfuls of almond butter, a cup of almond milk, three spoonfuls of sugar, a bit of cinnamon and a piece of coconut and mix it in with the beater," he adds.
He then tastes the mixture adding the chia and gelatine to cook the pudding.
"This is the best dessert you can taste," he says ending the presentation.
Franco moved to New York in 2007 hoping to become an actor, and was signed up as a model after being spotted by the famous Peruvian photographer Mario Testino.
Since moving into cooking he has gained legions of fans online sharing his risqué cooking tips with his 164,000 followers.
But many commenters seem as focused on his looks as much as his prowess in the kitchen.
User Alejandro Manrique wrote: "Oh, my love, I think nobody looked at the beater when you are putting the ingredients inside. Who has time hahahah to look at that."
"I think we all know what the special ingredient is in his dishes!!' joked user 'Kassam Mit Hellyaarr".
Franco has now opened his own restaurant in New York, a Peruvian rotisserie called Baby Brasa, specialising in "clean" food.