The Duchess of Cambridge has revealed her shortest hair cut yet with a 'flicky' new 'do that sits just below her shoulders.
And if her influence on hair styles is anything like her ability to send copy cat outfits out of stock, this could be 2016's most sought after look.
First snaps of her new look were taken as she helped broker deals at a finance firm's charity drive with husband Prince William.
Kate matched her fresh cut with a teal peplum blazer, pencil skirt and heels as she signed on for a spot of table tennis at the drive.
Lopping off a decent chunk of her lengthy chestnut curls is a big move for Kate, who's hair length has little changed since she stepped into the spotlight.
We take a look back at the Duchess's hair story:
2011: Kate opts for thin tendrils and a subtle off centre parting.
2012: This year she goes for softer, fuller curls and a little more volume.
2013: The side sweep makes a more prominent appearance and curls are again thinner and more defined
2014: Her hair is cut to frame her face and curled outwards
2015: It's a year of change as Kate trials a fringe, quickly sweeps it away, then goes for her biggest chop yet.
READ MORE: WILLIAM AND KATE HELP AT CHARITY DAY