Andre Mendes da Costa's Masterton-based upholstery business, Leatherwise, has been named a finalist in three categories of the David Awards 2012.

The David Awards recognise small home or micro-businesses which often fly below the national radar but are doing extraordinary things.

Mr Mendes da Costa, a qualified upholstery and textile care technician, has been working in the industry since 2004.

At the beginning of the year he started his small home-based business after work-related health issues forced him to leave his former job.


"I saw a niche as there was no one else who specialised in this type of work and really it's just taken off," he said.

Mr Mendes da Costa said he was delighted that he entered the awards, which he had not previously heard of.

Awards organiser Heather Douglas said they aimed to recognise small businesses.

"There are plenty of these grassroots and early stage businesses about which are the fabric of Kiwi society and need to be recognised and nurtured," Ms Douglas said. Now in its fifth year, the award is named for the David and Goliath story.

"Entrepreneurial Davids often punch well above their weight, and their tenacity, courage and ingenuity place them firmly at the forefront of entrepreneurship in this country," Ms Douglas said.

Leatherwise is a finalist in the categories of Most Outstanding Fledgling Business, Most Outstanding Triumph over Adversity, and the BNI Most Inspired Use of Marketing.

Winners of the David Awards 2012 will be announced tomorrow.