Accommodation providers have sold out five months before the Dixie Chicks hit the stage with huge demand for tickets coming from outside the Hawke's Bay region.

The 2017 Mission Concert promoter, Sports Entertainment Limited, revealed yesterday that the outside demand was the highest they had received in the concert's 25-year history and are appealing to anyone with a spare room to register their property on the concert's free accommodation listing service.

Sports Entertainment Limited chairman James Erskine said the demand for the April 8 concert is incredible and they want to be able to accommodate as many fans as possible.

"We urge locals who can host visitors to register their property today," Mr Erskine said.


Mission Estate CEO Peter Holley said they had received a large uptake of tickets from South Islanders who would be travelling to the region and also those from metro areas.

"This has placed a lot of pressure on accommodation providers but I think the Dixie Chicks have such a broad and wide appeal, which is why they have attracted patrons from around the country."

Mr Holley said people had already been listing private homestays and their homes on the website and so far they had received 162 different offerings.

Tourism Hawke's Bay manager Annie Dundas said it is amazing for Hawke's Bay but also encouraged people to give up available rooms to keep people in the region for the whole weekend.

"The Festival of Hockey is on that weekend too so any alternative accommodation people can provide would be great as it is already well booked up."

Ms Dundas said from a tourism point of view it was a brilliant time of year for Hawke's Bay.

"The timing could not be better with the concert coming just after the peak season. The Dixie Chicks are a fantastic act who seem to have a very wide appeal."

Mr Holley said it was "wonderful" for Hawke's Bay and a very exciting time with so many people travelling to the area.

Mr Erskine said they also wanted to point out to locals that they are on track for a sell out so any residents who want to attend the concert should get their tickets immediately.

"Most of the tickets are being snapped up by people outside of Hawke's Bay so if locals do not get their tickets now they will miss out, as the rest of New Zealand is coming to Hawke's Bay."

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