Hawke's Bay businesses and schools are being called to action, to vie for the most colourful selection of hairdos on Wig Wednesday this year.

This is an initiative which puts the "fun" into fundraising, using silly hairdos courtesy of hair pieces, wigs and toupees to raise funds for the Child Cancer Foundation.

Wig Wednesday happens on June 22 and the Child Cancer Foundation is encouraging schools and businesses to support children with cancer and their families by "rugging up".

Each week, at least three children in New Zealand are diagnosed with cancer and at any given time the Child Cancer Foundation is helping more than 500 families nationwide. It offers families support in hospital, at home and in the community.


The foundation aims to reduce the impact of cancer by offering tailored, practical services that ensure children and their families are supported, informed and remain connected at every stage of their cancer journey.

Hawke's Bay Child Cancer Foundation business development manager Vicky Rope said, "We challenge businesses and schools to let their hair down, even if it isn't the real thing, and get behind this initiative.

"We have been overwhelmed by the response so far from Hawke's Bay organisations.

"It's exciting they will be taking part in New Zealand's first ever Wig Wednesday.

"It is a great, easy and fun way to raise funds to support children with cancer and their families.

"We encourage even more Hawke's Bay businesses and schools to get involved."

Schools can take part by encouraging students to wear a wig for a gold coin donation or holding a mufti day; while businesses may like to hold a collection, run a workplace competition or have a shared morning tea to fundraise for the charity.

Child Cancer Foundation receives no direct funding from the Government, so relies on the generosity of New Zealanders for support.

- Keen to get in on the action? Register with Child Cancer Foundation at www.childcancer.org.nz to receive a Wig Wednesday pack, or email wigwednesday@childcancer.org.nz.