People flooded into the streets of Napier and Hastings yesterday in search of a Boxing Day bargain.
Thousands crammed down Emerson St and Heretaunga St East and West in the twin cities as almost every retailer opened their doors with the promise of sales and extravagant discounts.
Harvey Norman electronic department's Laura Loughlin said it was "unbelievable" with more than 100 people lining up outside the Hastings store before opening at 8am.
She said it was "just a wave of people" streaming into the shop where a total of 30 staff were waiting.
The most popular items were the Samsung 40-inch television and somewhat strangely dishwashers, she said
The Warehouse in Napier said they had a "really busy day", while many stores such as Farmers slashed prices by up to 60 per cent and extended their normal trading hours to 8pm.
A Hastings Kmart store clerk said they had also been "really busy" with a peak rush of bargain shoppers coming just after midday.
She said the Bay Plaza Centre, where Kmart is located, had also seen hundreds of people come through the doors.