Fashion and bold colours helped Michaela Holm overcome her low self-esteem.

Today, through her fashion store Love Labels Boutique, she loves helping people boost their confidence through the clothes they wear.

Holm opened her store, which is connected to the Hatuma Cafe on Takapau Rd, Waipukurau, just five months ago.

"I have been blown away by the support I have received from locals and people passing by. It's just been amazing," Holm said.

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"We stock the popular Augustine range, which I have always loved, along with Rose Road, a popular New Zealand designer, Nude Shoes, C.Reed who also makes Minx shoes, she's another fantastic NZ designer, Honey Denim and much more."

Holm has loved fashion since she was a young girl and Augustine clothes finally gave her the confidence to wear colour and feel good about it.

"A lot of people are not used to wearing colour but believe me it feels good. Perhaps start slowly with a colourful top, not too bold, or throw a colourful kimono over dark clothes. Then you can branch out a bit more from there.

"As we head into winter kimonos are becoming very popular as they are so versatile. You can use them to add colour and layers. We have also been selling lots of jeans and cardies."

Life is very busy for Holm, who lives in Dannevirke. Her husband is a professional kickboxer who travels to Wellington to train and have two boys aged 11 and 4.

"Life can get a bit chaotic at times but that's okay by me."

What a fabulous girls' day out this would make. Grab a car load of friends, head to Waipukurau, have a lovely lunch at the Hatuma Cafe and then go shopping at Love Labels Boutique.

"We have an excellent eye for fashion, especially through Augustine labels, and have top knowledge on all our brands."

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Holm has recently set up a website at www.lovelables.co.nz and also has a huge following on Facebook @lovelabels where she does live videos about products such as the clothing material and how it fits.

There is access to the shop through the cafe or directly through a gate down the side.

Love Labels Boutique is open Monday to Friday 9.30am until 3pm and Saturday 10am to 3pm.

For more information phone Holm on 022 4884 835.