Te Awamutu has the Rose Gardens, Morrinsville has life-size cow sculptures ... and now it's Cambridge's turn.
The search is under way to find a tree to be the landmark of Cambridge.
The Cambridge Autumn Festival and the Cambridge Camera Club are running a photo competition that invites the public to take a photo of the best tree in town.
The winning entry will be named 'The Cambridge Tree', with the photographer winning $250.
"Cambridge is known as the Town of Trees," festival trustee Julie Epps says.
"We want the public's help to find a tree that stands out more than all the others. With thousands of trees in Cambridge and the competition closing on Friday, people better start snapping."
The tree must be within the town centre's 50km/h zone and be accessible to the public.
It can either be a single tree or a line of trees. People can submit numerous entries and photos must have been taken within the last two years.
"We're keeping the competition quite open," Julie says.
"The winning tree could be anything from a large tree down the main street, to a bonsai tree. If there are multiple entries of the same tree, we'll choose the best photo."
Cambridge Autumn Festival Chairperson David McCathie says the competition is an opportunity to get people out and about, enjoying Cambridge.
"It's a bit of fun and we hope it will encourage people and tourists to explore Cambridge."
Cambridge Camera Club president Lindsay Muirhead, one of the judges, will be considering the choice of tree and the quality of the photo.
"If this takes off, it could be a major landmark for Cambridge."
The competition is open to everyone except Cambridge Autumn Festival and Cambridge Camera Club committee members and families.
The entry must be submitted by the photographer to firstname.lastname@example.org with the location of the tree and the entrant's contact details.
The photo must be supplied in full-resolution jpeg or jpg format without watermarks.
The competition runs until 5pm on Friday, March 8 and the winner will be announced on Monday, March 25 during the Cambridge Autumn Festival.
For more information visit www.cambridgeautumnfestival.co.nz.