A former model saw off an entire 1kg jar of Nutella in less than four minutes - without having any water.
Nela Zisser, 27, stirred the chocolatey topping and pushed her hair behind her ears to prepare for the mammoth undertaking.
The competitive eater from Christchurch, New Zealand, starts her stopwatch in the YouTube clip and piles spoonful after spoonful of the thick substance into her mouth.
The competitive eater from Christchurch, New Zealand, starts her stopwatch in the YouTube clip and piles spoonful after spoonful of the thick substance into her mouth
She shakes her head as she struggles to swallow the mouthfuls of chocolate, but continues to stuff it in.
Halfway through, she points out that she is undertaking the challenge without any water, adding "it's quite difficult".
Zisser shows her tongue after she downs her last spoonful of Nutella and stops the timer.
The tasty task took her just three minutes, 56 seconds.
Zisser said: "All right, so that was one kilo of Nutella eaten in three minutes, 56 seconds."
She added: "Now I reckon that's a pretty damn good time considering that is a lot of Nutella and I did it without water as well which was really difficult."
The Kiwi has tackled a number of strange food-related challenges in the past.
The former Miss Earth New Zealand posted a video of her eating a giant chocolate bunny to YouTube in 2017 titled: "Girl eats massive chocolate bunny in seven minutes".
In the same year she also took on the Korean Fire Noodle Challenge, which has been completed thousands of times on YouTube.
She ate two bowls of the Korean Fire Noodles made by Samyang Ramen, trying both the original and 2x spicy packets.
And the model showed she could handle the heat in the kitchen, finishing both bowls in just under five minutes.
Zisser has also partaken in challenges such as the 100 cheeseburger challenge, in which she managed to eat 45 in just under two hours and also ate 22 Big Macs in just under an hour.