While we know most chocolate is full of sugar, sometimes we need to see the facts laid bare in order to really understand just how much of the sweet stuff we're consuming.
With Easter coming this weekend and chocolate lovers preparing for a sweet feast, Kiwis are being warned about how much sugar is in Cadbury Creme Eggs.
While the chocolate egg is quite small, 173 calories per egg, egg treat contains 26 grams of sugar — adding up to be six teaspoons of sugar.
Mainly because of the delicious gooey, fondant filling rather than just having the hollow chocolate shell.
With its main ingredients being sugar, milk, glucose syrup, cocoa butter and invert sugar syrup, it's hardly surprising that the egg's content is so high.
Adults should consume no more than 25 grams of sugar a day, and for kids it's less at 19 grams a day.
Last year, one shocked mother posted online a picture of a Creme Egg next to the amount of sugar she claims is in the popular Easter treat.
"Warning may upset Creme Egg lovers," Rebecca Bilham wrote on Facebook. "This amount of sugar in ONE cream egg?? Surely not, crikey!"
Many Twitter users also expressed their disbelief in the claim that one Creme Egg could actually contain that much sugar, with some noting they may no longer be as keen to chow down on the treat.
In 2018, a spokesperson for Cadbury told The Independent: "As with all of our delicious Cadbury chocolate, Cadbury Creme Egg can be enjoyed as part of a healthy, balanced diet.
"This Easter treat is loved by consumers around the world and can only be snapped up in the run up to Easter."