Beauty lovers are going wild over a viral mascara trick that doubles the length of the lashes simply by applying the product in a certain way.

According to the Daily Mail, the trick was posted by makeup guru Georgie Eisdell, who works with A-list celebrities including Nina Dobrev, Amanda Seyfried, Naomi Campbell and Dakota Fanning.

In a video posted on Instagram back in February and then spotlighted by Allure this week, Georgie recommends for people to "push and wiggle" the brush up from the base of the eyelash to the top in order to make the hairs fan out for a lasting impact.

"Push that mascara right into root of the lashes then wiggle the brush to the tip of the lash," she wrote in a caption to explain the technique.


One eagle-eyed viewer noticed the mascara wand Georgie used in the video was bent at an angle to attack the lashes from the base all the way to the end.

The viewer asked: "Do you bend the end of the brush to make it easier to apply to others?"

By others, the beauty lover meant the clients Georgie applies makeup to for her job.

I see you @anyataylorjoy 🖤 #eyeliner #lashes

A post shared by Georgie Eisdell-Makeup Artist (@georgieeisdell) on

Georgie responded that she does bend the brush, but it remains unclear if she recommends the technique for when people are applying mascara on themselves.

Since Georgie revealed the trick, others expressed its brilliance and commented on how long it make their lashes look.

But one issue people brought up was how messy the eyelid appeared after applying the mascara because it left residue behind.

"This is so impressive but mascara is the final touch after shadow and liner for me," one fan wrote on Instagram.

"I wish there were a way to do this without making such a mess of the lids."

This technique is more difficult for people who want to use mascara at the very end of their routine to complete the eye look.

But it is possible to first apply the mascara before adding the eye shadow and eyeliner if someone is worried about the residue left on the lid.

Georgie recently did Nina Dobrev's makeup for the Teen Choice Awards in Los Angeles, California.

In an article with Byrdie, the makeup artist described her steps to creating the 29-year-old's flawless look for the awards show.

"For her lashes, I applied two layers of Lancome's Monsieur Big Waterproof Mascara, making sure to push and wiggle the product into the lashes to make them full and fluffy," she told the beauty site.

Besides the lashes, Georgie kept Nina's eyelids otherwise bare so she didn't have to worry about being unable to swipe off the mascara if it smeared while doing her "push and wiggle" technique.

"I wanted Nina's look for the Teen Choice Awards to be super cool and effortless," Georgie said.

How you can achieve fuller lashes

1. Remove the eye makeup

The number one way to achieve fuller lashes is protecting the ones you already have. Make sure to gently remove eye makeup every night to help the lashes grow.

2. Moisturise the lashes

Eyelashes are sometimes overlooked for applying any moisturising treatment. But giving them a little love can go a long way to encourage growth. There are serums on the market, such as the Hairgenics Lavish Lash or the Revitalash Advanced, that help promote lash growth.

For a cheaper and more natural option, you can also use olive, castor or coconut oil on the lashes at night.

3. Avoid excessive eye rubbing

Rubbing the eyes often is an easy way for you to diminish the appearance of your lashes. To help them look fuller, make sure to avoid touching your eyes as much as possible.

4. Trim your eyelashes

This step sounds scary, but it can help promote growth. Trimming your lashes every six to eight weeks helps rid the hair of damaged ends.

But only do this step if you are adequately trained.

5. The 'push and wiggle' technique

When applying mascara, start the wand at the base of the eyelashes before bringing it upward.

Gently move the wand back and forth as you pull it upward to coat each eyelash.