Whose accounts celebrities are following (or not following) on social media has become daily news.

Taylor Swift has more than 119 million followers on Instagram. Scooter Braun, who manages Justin Bieber, Ariana Grande and Demi Lovato, has just over 3 million.

That number appears to be dropping.

It all started on Sunday morning, when Braun's company, Ithaca Holdings, announced that it had acquired the Big Machine Label Group, which Swift left in 2018 and with which she released her first six albums, for US$300 million, according to The Wall Street Journal. In so doing, Braun became the owner of the

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