Donald Glover has dropped a controversial rap video that is quickly going viral.
Glover, who raps under the name Childish Gambino and is due to perform in New Zealand at the end of the year, released the video for his new song This is America over the weekend
The shocking video shows Glover being handed guns to execute people, including a full choir, while rapping and dancing at the same time.
It sent fans into a frenzy trying to determine its message, quickly racking up six million views in the process.
One called it: "Mesmerizing. Disturbing. Violent. Beautiful. Tragic. Materialistic. Melodic. Chaotic."
Others, including Trent Reznor, suggested viewers watch the clip multiple times to catch everything that happens in the background.
The video continues Glover's reputation as a provocateur, with the second season of his hit show Atlanta including scenes in which he dressed as a character in whiteface.
He's due to perform in New Zealand at his Pharos festival in November.