Movie buffs will be pleased that Auckland's newest cinema complex will boast permanently low ticket prices - but managers at competing movie theatres say they won't be affected
The average price of an adult movie ticket in Auckland cinemas is about $17.30, but Reading Cinemas at LynnMall, due to open in two weeks, has announced its ticket prices will be set at $10 for all ages.
The price would apply to all cinemas except for its Titan XC 20m-wide screen and premium dine-in option.
The LynnMall branch isn't the only cinema complex with $10 tickets, with the company's
Reading Cinemas managing director Wayne Smith said prices across the country were not "one size fits all".
He hoped the low ticket price at the Auckland cinema - the same price as tickets at Reading Cinemas in Christchurch and Dunedin - would be sustainable.
"We do want to make a profit. We wanted to create something special that's good for customers," he said.
Event Cinemas general manager Carmen Switzer declined to comment, and simply stated: "It doesn't impact us."
Northcote's The Bridgeway Cinema manager also declined to comment.
ADMIT ONE:
• Hoyts Sylvia Park - $19
• Event Cinema - $18.50
• Rialto cinema - $17
• The Bridgeway - $17.50
• Lido Cinema - $16.50
• Academy Cinema - $15.50
• Reading Cinemas LynnMall - $10
(Price of adult ticket, weekends)