An American newsreader has reached saturation point with the Kardashian family in dramatic fashion.
On Orlando's Fox 35, the story of Kylie Jenner's new pet rabbit - named Bruce, after her father pre-transition - tipped news anchor John Brown over the edge and he stormed off set.
"I am having a good Friday, so I refuse to talk about the Kardashians today," he announced as he left. "You are on your own, Amy."
While his colleagues laughed, Brown shouted from backstage: "I don't care! I'm sick of this family, I can't take it anymore - it's a non-story!
"We're talking about this family every freaking day on this show! Nobody cares about this family anymore! It's enough! It's Friday! I want to have a good Friday! I don't want to talk about the Kardashians!"
During his meltdown, Brown's co-anchor said, "his head looks like a tomato right now" - but since he was off camera, we'll have to take her word for it.
Brown later posted the video of his dramatic exit on Facebook, along with an apology.
"Sorry I lost my mind a bit, although it was partially in jest!" he wrote. "I did feel better though after I was done."
- nzherald.co.nz